When I met John Garvey, we spoke at length about how the body is a machine and how he helps clients with their biomechanics and recovery from injury. John was meticulous about the alignment of the runner in the logo. Below is the iteration process and the final logo.
Sketches and notes from my conversation with John and my research in Physical Therapy, Anatomy and Biomechanics.
Designs created behind the idea that you are as strong as your weakest link…
John liked the runner from the first iteration, but the body mechanics and alignment needed further development.
